The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.
As we have previously reported, a number of class actions have been filed against major network game shows that have incorporated a premium sms promotion component to the game show.
Andrew Lustigman will lead a roundtable discussion on Behavioral Advertising. The program is being presented in cooperation with the ABA IP Law Section's Special Committee on Promotions and Marketing Law.