The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.
The FTC has approved a new Business Opportunity Rule that will be effective March 1, 2012. The Rule is intended to replace the original 1978 Trade Regulation Rule.