The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.
By William MacDonald*
Late last Friday a federal judge in California rejected a proposed settlement in response to a lawsuit claiming that Facebook's "Sponsored Stories" advertising program violated California law by publicizing users' "likes" of certain advertisers without paying them or giving them a way to opt out.