The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.
The sufficiency of the advertisements should be evaluated by analyzing whether they pass the four P’s test.
Complaint says Ring Pop promotion violated children’s privacy law, serves as an important reminder of COPPA.
Ascertaining whether the appropriate rights have been secured need to be carefully considered, even if the marketer is seeking to act in real time.