The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.
Better Business Bureau (“BBB”) recently announced the launch of its new consumer reporting service, “BBB AdTruth,” an online tool via which consumers can report advertisements they believe to be fraudulent, confusing or unsubstantiated. Upon such reporting, BBB advertising review specialists will investigate and assess the particular ad’s truthfulness.
Following the enactment of the European Union’s General Data Protection Regulation (“GDPR”), which went into effect on May 25, 2018, California has signed the California Consumer Privacy Act of 2018 (CCPA) into law, which will become operative on January 1, 2020. While companies who are now GDPR compliant will be in a better position to become compliant for CCPA purposes, there are still steps that even GDRP-compliant companies will need to take to become CCPA compliant. The full text of the CCPA can be viewed here.