The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.
A Prince-ly ruling for copyright holders
“If one of us is not free to celebrate ‘Taco Tuesday,’ then none of us are free to celebrate ‘Taco Tuesday.’”
In a somewhat whimsical, but still serious, trademark cancellation proceeding filed on May 16, 2023, Taco Bell is seeking to cancel the registration of the trademark TACO TUESDAY, which has been owned by Spicy Seasonings, LLC (dba Taco John’s) since 1989. Taco Bell is not seeking trademark protection of its own for the phrase. Rather, Taco Bell is arguing that no one should own the phrase, and everyone should be entitled to use it.
Taco Bell states that it is “not ...