The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

In Gragg v. Orange Cab Company, decided on February 7, 2014 in the Western District of Washington, a class-action defendant accused of sending mass texting messages without prior consent was granted partial summary judgment on all claims under the Telephone Consumer Protection Act (TCPA).

In the wake of OfficeMax’s and Bank of America’s recent mishandling of consumer data, Law360 published an article about the pitfalls of big data.

An important reminder for those featuring or referring to the Safe Harbor mark on their websites.

Effective January 1, 2014, a modification to a California law now requires any "operator of a website or online service that collects personally identifiable information" through the Internet on California residents to include new do-not-track disclosures in its privacy policy.

The California Supreme Court currently is considering an appeal that will have broad-reaching consequences for policyholders that face allegations of patent and trademark infringement.

One of the drafting tasks attorneys are increasingly faced with is to create privacy policies for their clients' websites and other online resources.

On November 27th, 2013, the European Commission announced that it would not suspend the safe harbor agreement between the EU and the United States that has allowed cross-border personal data transfers between the two jurisdictions since 2000.

Partner Scott Shaffer was quoted in a Law360 article about the Digital Accountability and Transparency Act (DATA Act).

Of Counsel Jonathan Ezor contributed extensively to a Law360 (subscription required) article about the obstacles European Union companies will face as they attempt to join in "big data" business.

Efficiently Stopping False or Unsubstantiated Competitive Advertising in the recent edition of Recent Developments in Advertising Law: Leading Lawyers on Applying Traditional Laws and Policy Guidance to Emerging Technologies and Advertising Media.

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