Posts tagged NARB.
A panel of the National Advertising Review Board (“NARB”) has recommended that Too Faced Cosmetics, LLC (“Too Faced”) discontinue both a claim that its mascara provides for “1,944% more volume” and “before” and “after” photographs displayed on product packaging and online videos advertising their “Better Than Sex” mascaras.
On September 26-27, 2016 the Advertising Self-Regulatory Council held their NAD Annual Conference.
Advertisers may believe that claims contained in light-hearted or humorous advertising are immune from challenge.