Posts tagged California’s Unfair Competition Law.
Many marketers rely on advance consent auto-renewal programs, particularly for online subscription sign-ups. In the wake of the booming subscription-based business model and a rise in class action filings under state automatic renewal laws, many states are enacting or updating their laws to strengthen consumer protection. California’s recently enacted Senate Bill 313 enhances what was already one of the most stringent auto-renewal laws in the nation.