Posts tagged Online Entertainment Co.
Final Consent Order Approved with Machinima, Inc. Regarding its Failure to Disclose Paid “Influencer” Endorsements

The FTC has approved a final consent order with Machinima, Inc., requiring the company to disclose when it has compensated influencers to post YouTube videos or other online product endorsements as part of influencer campaigns.

Tags: Advertising   Deceptive Advertising   Disclosure   FTC   Influencer Marketing   Online Entertainment Co
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