Olshan’s Advertising, Marketing & Promotions Practice Group chair Andrew Lustigman published an article entitled “eHarmony Settlement Illustrates Changes Required in E-Commerce Subscriptions Programs” in Leading Internet Case Law, addressing California’s auto-renewal laws for subscription-based business models. The article details settlements obtained by CART (California Auto-Renewal Task Force), a group of district attorneys who enforce California’s very stringent auto-renewal laws. In the article, Mr. Lustigman explores the outcomes of several recent CART investigations, including settlements with online dating company, eHarmony, exercise product manufacturer, Beachbody, and weight-loss product manufacturer, Savvier.
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Marketers, advertisers, agencies and suppliers, among others, regularly seek Andy’s counsel regarding legal aspects of their advertising and promotional marketing businesses. He’s pragmatic and always looks for ...