The Precarious Nature of ‘Like-Gating’ Promotions
Article
Inside Counsel
Andrew Lustigman
Andrew Lustigman authored the article "The precarious nature of ‘like-gating’ promotions," published by Inside Counsel. The article reviews recent changes to Facebook's policy on like-gating, discusses the new policy's connection to the recent updates that the FTC made to its Endorsement Guides and offers points to consider when structuring a social media promotion.