From web-based advertising and social media communications to email, text messages and multimedia messages across marketing channels, Olshan’s Internet & Digital Marketing Law Group strategizes with clients on crafting effective digital marketing campaigns, ensuring they comply with all applicable regulations.
We advise digital agencies, web publishers, marketing affiliates, advertisers and online businesses and entrepreneurs in conducting digital marketing efforts and engaging in e-commerce, as well as a wide array of other legal matters.
Cutting-Edge Business Counsel
Our internet and digital marketing lawyers provide practical advice on all forms of direct, internet and digital marketing in connection with matters such as:
- Online advertising content and structure
- Mobile telemarketing campaigns
- Email marketing campaigns
- Text marketing campaigns
- Sweepstakes, contests and prize promotions
- Social media advertising, marketing and promotions
- Digital Marketing Law
- E-commerce
- Privacy policies and data security
- Pay-for-performance marketing techniques
We help affiliate networks and advertisers understand their responsibilities and identify and enable them to leverage the opportunities affiliate programs and other pay-for-performance marketing techniques create.
Regulatory Compliance
Facing a complex array of federal, state and international laws and regulations, clients turn to Olshan to steer them through the complexities and find ways to help them build their brands through effective market campaigns. Our lawyers advise and assist clients in complying with all applicable laws and regulations, including:
- The Telephone Consumer Protection Act (TCPA), particularly relating to text message campaigns and pre-recorded voice (Robocalls)
- Do Not Call compliance
- The Restore Online Shoppers’ Confidence Act (ROSCA)
- The Video Protection Privacy Act (VPPA)
- State and federal laws regarding post-transaction marketing, free-to-pay conversions, negative option marketing, automatic renewals and continuity offers
- CAN-SPAM
- The Gramm-Leach-Bliley Act (GLB)
- The Children’s Online Privacy Protection Act (COPPA)
- State unfair trade practices and consumer fraud statutes
Privacy Policies and Data Use and Protection
Digital marketers and internet companies turn to us for advice on legal and regulatory requirements regarding customer and employee data collection, use, storage, transmission, disclosure and disposal. Our lawyers assist in establishing proper protocols, draft customized data management policies and ensure compliance with U.S. and international data security and privacy requirements, industry standards and those imposed by the various digital channels. We advise clients in acquiring, selling, monetizing and managing data and in targeted marketing efforts.
Our Privacy, Data & Security Group has an impressive track record in representing clients in regulatory inquiries, investigations and enforcement actions, as well as litigation resulting from alleged personal data misuse, privacy violations and security breach or theft incidents.
Authorities in the Field
Highly respected as thought leaders in internet and mobile marketing law and other forms of digital marketing law, our lawyers write and speak on marketing law topics and are published in national publications such as Law360, Entrepreneur, The National Law Journal, Advertising Age, Law Technology News, Mobile Marketer, Business Week Online and @NY, the electronic newsletter, as well as many other publications and websites.
