Andrew Lustigman is quoted in a Law360 article covering the FTC’s recent issuing of its extensive report, “Data Brokers: A Call for Transparency and Accountability.” In the report, which is considered to be the most detailed on the subject to date, the FTC pushes data brokers to make their practices more transparent to consumers. Lustigman says that “the level and specificity of detail provided in terms of the number of data collection points, the use of the data and the types of data profiling was much greater than prior reports.” Previously, the FTC has pursued only credit-reporting agencies for data usage under the Fair Credit Reporting Act, but the report signals that the FTC will start to target data brokerage companies, as well, under Section 5 of the FTC Act. The report proposes specific legislation as well as best practices.
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Marketers, advertisers, agencies and suppliers, among others, regularly seek Andy’s counsel regarding legal aspects of their advertising and promotional marketing businesses. He’s pragmatic and always looks for ...