Chair of the firm's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group Andrew Lustigman will participate in a panel entitled “A New Era of Endorsements, Testimonials, and Consumer Reviews: Navigating the FTC’s Final Rule and Emerging Areas of Risk for Enforcement and Penalties” as part of ACI’s 8th Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation on February 6, 2025, at 1:00 P.M. at the New York City Bar Association in NYC. In an era where consumer reviews, endorsements and testimonials heavily influence purchasing decisions and brand reputation, companies face increasing pressure to ensure transparency and compliance with ever-evolving regulations. With recent new rules from the FTC reshaping how businesses can utilize influencer partnerships, customer feedback and testimonials in their marketing strategies, this panel will dive into how businesses can effectively avoid misleading or unsubstantiated advertising claims while managing endorsements and influencer partnerships, developing contractual parameters on what influencers and endorsers may say, an overview of new state-specific laws governing child influencers and influencer compensation and more. Andrew will be joined by Penelope Barnett of Colgate-Palmolive and Helen Wu of Sony Interactive.
Discount registration for the Forum can be found here.
PartnerMarketers, advertisers, agencies and suppliers, among others, regularly seek Andy’s counsel regarding legal aspects of their advertising and promotional marketing businesses. He’s pragmatic and always looks for ...