Follow up regulatory action to that undertaken by the New York Attorney General previously reported in this blog, the Washington Post reports that the FTC is sending letters to approximately 200 major corporations whose ads the FTC believes to have run through deceptively installed spyware. The Commission refused to disclose which companies will get the letters. The FTC seems intent on following NY's leads by holding the advertisers responsible for the acts of their publishers, with the first step putting the advertisers on notice of the suspect activity.
PartnerMarketers, advertisers, agencies and suppliers, among others, regularly seek Andy’s counsel regarding legal aspects of their advertising and promotional marketing businesses. He’s pragmatic and always looks for ...