Overcoming Legal Hurdles of Mobile Marketing
Mobile marketing is different from any other form of marketing because it requires express consent, or opt-in, from consumers to be able to contact them. Other forms of marketing such as email or telemarketing only require that consumers have the option to opt out. This MobiMatter article "Overcoming legal hurdles of mobile marketing," featuring Olshan attorney Andrew Lustigman, discusses the greatest legal compliance challenges in this new and developing marketing channel.
PartnerMarketers, advertisers, agencies and suppliers, among others, regularly seek Andy’s counsel regarding legal aspects of their advertising and promotional marketing businesses. He’s pragmatic and always looks for ...