The Precarious Nature of ‘Like-Gating’ Promotions
"The precarious nature of ‘like-gating’ promotions," written by Andrew Lustigman and published by Inside Counsel, reviews recent changes to Facebook's policy on like-gating, discusses the new policy's connection to the recent updates that the FTC made to its Endorsement Guides and offers points to consider when structuring a social media promotion.
PartnerMarketers, advertisers, agencies and suppliers, among others, regularly seek Andy’s counsel regarding legal aspects of their advertising and promotional marketing businesses. He’s pragmatic and always looks for ...