Read our latest Inside Counsel article by Andrew Lustigman and Howard Smith "When self-regulatory remedies can be the better alternative." The article discusses the consequences of failing to participate in the self-regulatory process and complying with NAD’s recommendation. A recent enforcement action by the Federal Trade Commission (FTC) against two related skin care and weight loss companies and their principal demonstrates what happens if a marketer fails to participate or accept the NAD’s findings.
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Marketers, advertisers, agencies and suppliers, among others, regularly seek Andy’s counsel regarding legal aspects of their advertising and promotional marketing businesses. He’s pragmatic and always looks for ...