Todays follow up NY Times Story 2 Firms Tied to Phone Lists Will Review Their Policies on direct marketing suppliers involved in supporting fraudulent marketers highlights the current regulatory quagmire suppliers find themselves in. InfoUSAs Presidents defense that: My people arent investigators, theyre marketers, and its unfair to expect them to know everything about who is buying from us and every database that is listed on our Web site illustrates the difficulty in forcing suppliers to be regulators. Sundays article appears to be drawing much attention, with Presidential candidate Barack Obama now calling for an investigation of InfoUSA. InfoUSAs defense that if the company was breaking any laws, it would have been investigated by the Federal Trade Commission may ultimately prove prophetic.
PartnerMarketers, advertisers, agencies and suppliers, among others, regularly seek Andy’s counsel regarding legal aspects of their advertising and promotional marketing businesses. He’s pragmatic and always looks for ...