BBB Launches AdTruth Consumer Reporting Service

BBB AdTruth will guide consumers through a series of questions about where they saw or heard the advertisement, which claims were made in it and the reasons(s) for concern.  In order to help facilitate BBB’s investigations, consumers can upload screen shots or photos of the ad as well. 

In its Frequently Asked Questions about the new service, BBB explained that advertising issues and complaints are generally handled by the local Bureau where the particular advertiser is headquartered.  If the BBB staff determines that there has been a violation of its Code of Advertising or other rules, BBB will reach out to work with the advertiser to improve its messaging.

TAKEAWAY: While time will tell the popularity and impact of BBB AdTruth, advertisers should familiarize themselves with the BBB Code of Advertising to avoid potential violations.   

Add a comment

Type the following characters: niner, niner, whisky, hotel, foxtrot, whisky

* Indicates a required field.

Subscribe

Recent Posts

Contributors

Archives

Jump to Page

Necessary Cookies

Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.

Analytical Cookies

Analytical cookies help us improve our website by collecting and reporting information on its usage. We access and process information from these cookies at an aggregate level.